Plumbago

Plumbago prioritizes graphic form over typographic convention, with organic octagonal shapes fitted to a monospaced grid. A spirit of wide-eyed enthusiasm emerges from tapered strokes, sporadic sprawling slab serifs, an ample x-height, and unexpected structures that somehow feel completely at home. Originally commissioned by UnderConsideration for the Brand New Conference 2024 identity system.

Foundry

XYZ Type

Designers

Ben Kiel, Jesse Ragan, Zrinka Buljubašić

Scripts

latin

Specimen

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